Paul Swaney sits down with Ryan Heckman, who shares how he found his way and built success in the world of private equity. He talks about the valuable lessons about leadership and culture that he has gathered along the way, which contributed a lot to him becoming Co-Founder, Managing Partner, and CEO of Rallyday […]
Founded in 2015 and headquartered in Waco, Texas, Apex operates a national network of 16 dental laboratories across 12 states and employs approximately 400 team members. Apex is rooted in exceptional customer service and innovation, with a 100% US-manufactured end-to-end offering that includes crowns, bridges, full arches, dentures, veneers, aligners, surgical guides, implants, and products for complex dental restorations.
Through a differentiated portfolio of proprietary brands — including Kinder Krowns (the first 3D-printed pediatric crown), Snap-On Smile, and SurgicalGuides.com — Apex serves customers across cosmetic, pediatric, and surgical dental categories with an emphasis on cutting-edge technology and strong customer loyalty.
In December 2025, Swaney Group Capital partnered with LongueVue Capital and management to acquire a controlling stake in Apex. SGC leads the operational transformation of the platform, actively deploying SGOS to drive throughput improvements, standardize operations across all 16 laboratory locations, and build the digital infrastructure required for continued national expansion.
